The French brand AMI stands for a relaxed and understated design in sophisticated and contemporary products. The brand was founded in Paris in 2010 by designer Alexandre Mattiussi, whose initials and the last letter of his surname are combined to form the name of the brand.

    Alexandre and the AMI brand are inspired by and design clothing for the average man. They do not want one to have to be knowledgeable about trends and fashion to feel well-dressed. Their starting point is that one should be able to wear clothes that make them feel comfortable and suit their personal style and everyday life.